When a coach steps into an athletic director role, the job doesn’t suddenly get quieter, it gets wider. That’s exactly where Katie Pritchard finds herself as the new Athletic Director for Willard High School and the Willard School District. After years on the court and sidelines, she’s now looking at the big picture: every program, every coach, every athlete. And according to Pritchard, no two days look the same, which is exactly what drew her to the role.

🎧 LISTEN TO THE FULL EPISODE HERE.

What makes Pritchard’s transition work is that she hasn’t left her coaching mindset behind. Instead of leading from a distance, she’s focused on supporting coaches, learning sports she never played, and making sure every program feels valued, not just the ones that already shine. That perspective matters, especially in a district with strong traditions and high expectations. Her approach is rooted in curiosity, collaboration, and showing up where athletes actually are.

Community plays a huge role in how she sees the job. Willard may be growing, but Pritchard describes it as still having a small-town feel, one where schools, families, and athletes are deeply connected. She’s taking time to listen, learn the culture, and understand what success looks like for each program, not just in wins and losses, but in growth and opportunity.

This episode of The Starting Lineup isn’t about schemes or stats. It’s about leadership, adaptability, and what happens when someone who’s been in the grind chooses to lead with empathy and experience. If you care about local sports, student-athletes, or how strong leadership shapes a community, this conversation is worth your time.